Clean Beauty: towards healthy beauty!

The beauty industry has long been associated with standards of glamour and sophistication, often at the expense of the health of our skin.
However, over the years, a new trend has emerged, challenging established norms and refocusing beauty on health. Clean Beauty , also known as healthy beauty, is a value that we, at Nohèm , have adopted since 2009.
Today, it has become much more than just a personal preference; it is a real commitment encouraging consumers to rethink the products they apply to their skin and to favor healthier alternatives.

Clean beauty: a commitment to health and the environment

Let’s take a closer look at this beauty revolution to better understand its impact. Clean Beauty is distinguished above all by its commitment to safe, non-toxic and environmentally friendly ingredients . This approach contrasts with many conventional beauty products that can contain controversial substances such as parabens, sulfates and phthalates.

The three fundamental pillars of Clean Beauty shape this revolution:

1. Natural ingredients:

   Clean beauty products emphasize the use of natural ingredients such as essential oils , plant extracts and minerals. These components are chosen for their benefits to the skin, providing essential nutrients and vitamins.
   
   

2. Transparency of compositions:

   Clean Beauty brands value transparency. They provide detailed information about the ingredients in their products , allowing consumers to make informed choices.
   
   

3. Respect for the environment:

   Clean Beauty seeks to minimize its impact on the environment by using sustainable packaging and favoring nature-friendly practices throughout the production chain.

The benefits of Clean Beauty

By avoiding harsh chemicals, it reduces the risk of allergic reactions and skin irritations . In addition, the natural ingredients present in these products promote the skin's natural hydration , contributing to a healthy and radiant appearance . Some components, such as natural antioxidants , help protect the skin from free radical damage, which is responsible for premature aging.

The transition to Clean Beauty

Effectiveness of natural products

Some consumers may face conflicting opinions about the effectiveness of natural products, while others may find that these alternatives come at a higher cost. Despite this, clean beauty is not just a passing trend . It’s a movement that is redefining beauty by putting health, transparency, and sustainability at the forefront.

Take part in committed beauty

By choosing clean beauty products, consumers actively participate in creating a more ethical and responsible beauty sector. At Nohèm, we have embraced the path of Clean Beauty for 15 years now. Our choice in favor of self-respect and the planet is reflected in our organic cosmetics composed of natural ingredients as well as through our fair commitment thanks to the Amisse foundation , with which we help women around the world in their projects.

The Nohèm commitment

Nohèm sources from women in the South, the producers of the raw materials at the heart of cosmetic formulations, at a fair price. This approach is in the spirit of an ethical exchange, establishing a commercial relationship that allows these women to live decently from their harvest.

Together, let's redefine our relationship with beauty by adopting Clean Beauty or Clean Make-up as a sustainable and caring way of life towards ourselves and our planet."